The Big Myth:

“If you build it, they will come…”

  • Chatbots are easy to build, and
    LLMs are easy to launch, but…

  • ease of building doesn’t equal effectiveness.

  • Without human-centered design, most bots underdeliver.

    • 70% of users abandon chatbots after a single poor experience. (Source: PwC)

  • The takeaway: “If you design it, they will come…”

Make it stand out.

Whatever it is, the way you tell your story online can make all the difference.