A Viking warrior had to “do it all”: plan stragegize, wage battle, overcome obstacles… and enable his fellow warriors. Commuting on the San Francisco Bay Area’s mass-transit system could feel much the same way, so commute warriors needed an informative, easy-to-use, up to date, one-stop-shopping voice app to help them win the battle. The Celtic Viking did it all, from initial concept to corollary marketing materials!

“Betwixt and Between” is a phrase frequently appearing in Celtic tales — something that is neither fully this nor that, but some of each, and also something else altogether — like a cable-provider app that is neither fully chat bot nor IVR, and includes cryptic riddles that only the bravest can solve, to set out on their Viking journey, put their account on vacation hold and still keep cable services!

“Ancient” is not necessarily a bad thing, for Celtic or Viking artifacts — and the same is true of “old money”. But you don’t want your old money — in the new financial management account you just opened — either to sit idle or to be vulnerable to hackers. What to do, what to do….?!

Slàinte Mhath (“SLAN-cha vah”) is a traditional Celtic /Gaelic toast meaning “Good health to you.” And that was the challenge, when working through a complex collection of Medicaid support apps. There were core functions shared among states, to be sure — but each state manifested these in slightly different ways. The wish for good health became a challenge to make sure that’s exactly what we provided, no matter where the user lived.